The Confederation of Indian Industry and IMRB International have conducted a study on Bengali film industry that focuses on understanding the emerging business models, importance of Internet and innovative viewer engagement methods that are vital for the growth of the industry.

IMRB conducted a viewer survey at urban centres across eight districts in West Bengal to assess the changing nature of film viewership and the general perception of Bengali films among its target audience.

In addition to the consumer survey, a series of interviews were conducted to understand the trade insights of the film industry through interactions with producers, actors, directors, distributors, exhibitors and broadcasters of Bengali cinema.

Big picture summit

The report titled 'Bengal Bioscope: A Big Picture Outlook for Sustainable Growth' will be launched at CII’s upcoming event CII Big Picture Summit – Vision Bengal, 2014 on December 12.

The two-day event will discuss the ways to realise the potential of the Bengali media and entertainment industry. The themes for such deliberations would revolve around innovation as the key driver, enabling policy regime, removal of investment hurdles and creation of good contents.