Cycle Rhythm, from the house of Cycle Pure Agarbathies, has roped in Sourav Ganguly as its brand ambassador for Bengal for a two-year-period.
Cycle Pure Agarbathies is India’s largest agarbatti manufacturer and the flagship brand of the Mysore-based NR Group.
Cycle Rhythm will also come out with a series of television commercials with Ganguly, and feature danseuse-actress Mamata Shankar, singer Rupankar and actress Monami.
The television commercial will be supported by print, radio, outdoor advertising and events, making a complete 360 degrees campaign, the company said in a release.