The Election Commission has launched its own internet-based media arm called ‘Voter Education Channel’.

Numerous video clips featuring iconic personalities urging citizens to vote have been uploaded on the channel and can be viewed on social media platform YouTube .

While the first clip showcases a recorded speech of Chief Election Commissioner V S Sampath asking voters to exercise their voting right, a number of other video links have sportpersons like M S Dhoni, Saina Nehwal and MC Mary Kom urging the young and the old to go for the most important right of an Indian citizen — that of the vote.

Sampath’s speech on the portal that was uploaded 22 hours back has so far recorded 794 hits while the media platform boasts total hits of over 10,400.

Voters can also view videos of EC brand ambassadors such as former President APJ Abdul Kalam and actor Aamir Khan on the e-link.

The YouTube link, tagged as ECI which stands for the Election Commission of India, also hosts a number of other messages recorded by various state Election Offices asking and motivating voters to exercise their franchise.

Some of the e-links of the unique ‘EC Channel’ give details about the procedures deployed to use the Electronic Voting Machines (EVMs) and their functioning while others detail about the NOTA option procedure.

“This is the official channel of the Election Commission of India headquartered at Nirvachan Sadan, Ashoka Road, New Delhi-110001,” the EC posted on the online media link.

The EC has also shared a link of this media arm on its official website — www.eci.nic.in — under the section ‘Voter Education Channel’.

Many more features and video clips will be hosted on the channel in the near future, a senior EC official said.

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