Crisil in pact to promote financial awareness among rural poor

Our Bureau Updated - May 15, 2013 at 04:09 PM.

Crisil Foundation and Finitiatives Learning India Pvt Ltd (FLIP), an e-learning outfit, have signed an MoU to promote financial awareness among the rural poor in North East and Rajasthan.

Under the terms of the partnership, FLIP will develop financial literacy and awareness modules for the Foundation, which oversees and manages Crisil’s corporate social responsibility initiatives, a Crisil note said. The FLIP team will work closely with the intended beneficiaries to develop engaging, interactive and practical e-learning modules.

Besides this, Crisil and FLIP will also work together to create knowledge standards in the BFS industry and to close the gap between academia and real world skills. The two companies will host a joint seminar to assess the skill-imparting challenges faced by the industry and work towards solutions.

Crisil was not only imparting education, but was playing a direct role in enabling financial inclusion, said Raman Uberoi, COO of Crisil.

According to Anjali Mullatti, MD & CEO of FLIP, a traditional and ‘templated’ education approach may not work among the rural poor, since India is a huge nation of several complexities. A technology-enabled model could provide better result, she felt.

Crisil currently runs two initiatives through its Foundation. The first involves a series of financial literacy workshops in North-East India that has already touched the lives of 1000 underprivileged rural adults, mostly women. The second initiative aims to impart life skills to underprivileged schoolgirls in Rajasthan.

jayanta.mallick@thehindu.co.in

Published on May 15, 2013 10:39