Digital Vidya, provider of training solutions for digital marketing, on Thursday acquired the Delhi School of Internet Marketing (DSIM), second-largest player in Digital Marketing training space in India with a presence in over 12 cities.

Digital Vidya took over DSIM in an all-cash deal. With this acquisition, Digital Vidya will expand its reach to major cities in the country to offer offline digital marketing certification programs at affordable prices on a large scale. DSIM had notched up revenues of about ₹17 crore last financial year.

In 2015, Digital Vidya had acquired Digital Academy India. The move had strengthened its position in the digital marketing industry in the country. With DSIM’s addition, Digital Vidya will establish itself as an industry integrated ed-tech company poised to develop skills that matter the most in the job markets.

Speaking to BusinessLine , Anuj Batra, Chief Executive Officer, Digital Vidya, said, “This acquisition has synergies with our current operations. It will help us expand to the major cities in the country through the offline mode. Since core strength is providing training programs via the online mode, we will now add the offline mode too to this strength.”

Kunal Choudhary, who founded DSIM in 2011, said, “DSIM is in very capable hands. Co-founder Apurva Panwar and I are very happy to have shaped careers and businesses of over 25,000 professionals and entrepreneurs.”

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