The Indian Institute of Management-Ahmedabad (IIM-A) announced on Saturday that it was partnering with top business schools in Brazil, Russia and China to offer a ‘BRICs on BRICs’ programme.
The programme is aimed at enabling participants to familiarise themselves with business-related issues in the emerging global economic scenario to make their strategies “future-proof”.
This is the only executive programme in the world that focuses on all four emerging economies and offers a “deep immersion experience in each of them,” Prof Samir Barua, Director, IIM-A, told reporters here.
Participants of the programme will pay a fee of Rs 11 lakh. They will spend five to six days in each country over four modules spread across nine months.
IIM-A has partnered with Fundacao Dom Cabral of Brazil; the Moscow School of Management in Russia and the Cheung Kong Graduate School of Business in China .
The single programme is expected to give the participants an opportunity to learn about the four emerging economies that account for over half of the world’s growth.
He said the BRIC group currently accounts for 18 per cent of global GDP and represents 42 per cent of world population. Despite their potential, these countries are not easy to understand or operate in. In this context, the programme aims to provide global companies with the knowledge, skills and insights necessary to successfully invest and operate there.