Gouthami Makineni and Apoorv Tibrewal, first-year PGDM students of Indian Institute of Management, Ranchi have won the last IBS-BLoC Case Study Contest for this academic year.
Presented by leather goods brand Hidesign, the case ‘How can Netflix crack the Indian market?’ was written by GV Muralidhara and Hadiya Faheem of ICFAI Business School’s Case Research Centre.
The top three teams receive ₹12,500, ₹7,500 and ₹5,000 in gift vouchers from Hidesign.
B-schoolers were asked to identify the strategies Netflix could adopt to overcome challenges in the Indian market, especially on the product and pricing fronts.
In a well-presented report, Gouthami and Apoorv argued that Netflix should focus on expanding its range of content, particularly local shows, and reassess its pricing and payment policy.
The contest saw participation from a variety of B-schools.
Prof Tathagata Ghosh, Associate Professor, Marketing, at IBS, Hyderabad, who analysed the entries, said the winners’ report focuses on content development for each segment and pricing strategies.
Runners-upS Priyatham Swamy from IIM Indore was judged second, while the third place went to Aditya Battu and Abhinav Mareppa, also of IIM Indore. Abhiroop Das and Jijin Sebastian from IIM-Kozhikode stood fourth, while Isha Walia and Rahul Dubey, also from IIM-Kozhikode, came fifth.
All the case analysis entries by the winning team and the top four runners-up are posted on http://www.bloncampus.com/case-studies/.
The next case contest, on how India can pursue greater glory at the Olympics, is also posted on the site.