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The market research fair organised by the students of TA Pai Management Institute (TAPMI) – BrandScan – will be inaugurated in Manipal on November 4.
Keeping with its 25-year-old history, BrandScan 2018 will be conducted in two formats. The semi-urban format will be conducted in Manipal, and the urban format in Bengaluru.
BrandScan is a platform where students solve live projects from companies under the guidance of experienced faculty and industry professionals to provide novel business solutions. The research includes collecting data from customers, analysing, interpreting and thus providing insights to companies based on the data.
Speaking on the importance of BrandScan, Simon George, Chairman (Executive Education) of TAPMI, said BrandScan has expanded into various formats as a brand, gained greater recognition, traction and reach. He said he has complete faith in the talent and hard work that the fierce and young minds put on the table year after year.
A press release said here that TAPMI’s post-graduate diploma in management (PGDM) programme is approved by the All India Council for Technical Education (AICTE) and internationally accredited by AACSB.
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