Germany is targeting 8-10 per cent more travellers from India – across all visitor segments -- and is set to invest € 500,000 into the market in 2014.
Romit Theophilus, Director, Sales and Marketing, GNTO India, said, “We have been consistently placed amongst top three most popular European destinations out of India. Last year, we recorded a growth of over 5 per cent in Indian visitors to Germany.”
German National Tourist Office on Tuesday announced its new campaign theme for 2014 – ‘Germany - UNESCO World Heritage destination’. The campaign is focussed on increasing the cultural diversity and supporting cross-cultural dialogue between Germany and other countries across the globe.
The German Ambassador to India, Michael Steiner said “More than 6,15,000 travellers from India in 2013 alone show that Germany is trendy and a top destination for high end business and leisure.”