As the much-awaited Kabali movie is all set to hit cinemas, the demand for the silver coins with Rajinikanth’s image embossed on them issued by Muthoot Fincorp is gaining momentum. Rajinikanth fans have already booked 20 kg silver coins.
Muthoot Fincorp Ltd is the associate sponsor of the much-awaited movie Kabali. It has joined the Kabali bandwagon by issuing silver coins with the embossed image of Rajinikanth with the tagline 'Carry the Lucky Superstar with You'.
The silver coins are made available through 3,800 branches of Muthoot spread all over the country. Silver coins of five gm (₹350), 10 gm (₹700), 20 gm (₹1400) and 10 gm pendant (₹700), all with the image of the superstar will be now on sale across the country.
Apart from silver coins and lockets, Muthoot has brought other merchandise also. They include: T-shirts with Rajinikanth image, mobile pouches, 3D posters, posters, Kabali statues, etc.
Muthoot Fincorp is also launching a multimedia campaign celebrating Kabali and will soon be unveiling its own TV commercial, as the fervor is catching up fast ahead of the film release.
Thomas George Muthoot, Director, Muthoot Fincorp said: “It is a celebration time not just for our customers in Tamil Nadu, but in the entire country. That is why we want to get associated with it and take festive mood to every corner of the country, offering customers something precious and valuable to remember about their favourite idol.”