Comments
The country’s largest manufacturer of motorcycles and scooters, Hero MotoCorp on Thursday said it recorded its highest-ever festive sales, clocking more than 14 lakh units in retail sales during the 32-day festive period, between the first day of the Navratras and Bhai Dooj.
Riding on robust demand across rural markets as well as steady retail off-take in key urban centres, the company has registered 19 per cent growth over the previous year, and surpassed its previous highest retail of 12.7 lakh units recorded in the 2019 festive period, the company said in the statement.
Enforcement Directorate attaches Pawan Munjal’s 3 more assets worth ₹24.95 crore
“Our strong portfolio of brands, distribution scale and new launches have helped drive growth across geographies. The festive season is a clear testimony that rural is coming back to growth, which augurs well for the country, in general, and the two-wheeler industry in particular,” said Niranjan Gupta, Chief Executive Officer, Hero MotoCorp.
Adding cheer to the festive season, Hero MotoCorp rolled out the second edition of Hero GIFT - the Grand Indian Festival of Trust – its leading programme targeted specifically for the festive period - encompassing new model refreshes, eye-catching colour schemes, exciting benefits and attractive finance schemes for customers.
As part of the mega campaign - with Iss Tyohar, Nayi Raftaar as its theme – customers can avail of a range of motorcycles and scooters, with attractive finance schemes and low interest rates that have enabled customers to bring home Hero products, the company said.
Hero MotoCorp to hike prices on select motorcycles, scooters by 1%
“The record retail number was achieved due to strong customer traction across markets, with double-digit growth in the Central, North, South and East zones. Robust customer demand in the rural markets, in addition to positive sentiment in key urban centres, drove the record retail sales. With this, our post-festive channel inventory has dropped to its lowest level in more than three years. This has set us on a steady growth path for the rest of the fiscal year,” Ranjivjit Singh, Chief Business Officer, India Business Unit, Hero MotoCorp, said.
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.