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Multi Screen Media Network has acquired the exclusive rights to broadcast tournaments as part of the global Elite – Men’s Professional Tennis Circuit; the ATP World Tour, for the next five years commencing January 2016.
As part of the rights package, the network will air the live telecast of ATP’s premium tier events, ATP World Tour Masters 1000 events and ATP World Tour 500 events alongside the Barclays ATP World Tour Finals.
In addition to the live telecast, the channel will broadcast the highlights and the news service which will include player interviews around the series of tournaments.
NP Singh, Chief Executive Officer, MSM, said in a statement, "Sports in India has a strong cultural significance and a way of unifying viewership across audiences. Tennis is a high-consumption sport and the ATP reflects the best of men’s tennis globally. Our association with ATP is a strategic step in the direction of firmly establishing our commitment to tennis which is recognised as one of the most followed sports in the world.”
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