The direct selling fast-moving consumer goods company Amway India Enterprises launched its new range of men’s grooming products — ‘Dynamite’ — in Mangalore on Wednesday.

Addressing presspersons here at the launch of its products, Sujoy Bose, Associate Vice-President (South), Amway India, said that ‘Dynamite’ is designed for skin care needs of men. He said the Indian market is one of the fastest-growing markets in the world for men’s grooming.

Bose said that Karnataka is the sixth largest market for Amway in the country. The company has nine offices and two warehouses in the State. Karnataka contributes 6 per cent to the total revenue of the company in the country, he said.