Chennai will host IAA Debates, organised by the International Advertising Association (IAA) India Chapter, in association with the Advertising Club Madras.

Scheduled for January 31, the workshop will debate on the topic - ‘There will be no consumer connect, unless advertising is created specially for each South market.’

Supporting the motion will be Madhukar Sabnavis, Vice-Chairman and Country Head – Discovery and Planning, Ogilvy & Mather India, and Senthil Kumar, National Creative Director, JWT India.

Opposing the motion are Shaleen Sharma, Partner – National Planning & Strategy Initiatives, RK Swamy BBDO and KV Sridhar, Chief Creative Officer, India Sub-continent, Leo Burnett.

The debate will be moderated by Latha Menon, Director, Iris Films. On the IAA Debates, Srinivasan K Swamy, President, IAA India Chapter; Vice-President - Development, Asia Pacific, IAA; and Chairman, RK Swamy Hansa Group, said, “The IAA Debates have seen industry leaders deliberate in depth on several topics that are of immediate relevance to stakeholders we serve.

“We have had debates on the relevance of print and TV in the digital age, if social media is a good business, and on whether the role of creative has become more critical with media fragmentation. ”

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