Meet on ‘blue ocean dialogue’

The Kochi chapter of Young Indians (Yi) held a two-day workshop on ‘Blue ocean dialogue’ to inspire and initiate students to think differently and explore the unknown. The workshop was held by Rahul Mirchandani, past national chairman of Yi and executive director of Aries Agro Pvt Ltd. ‘Blue ocean’ is a term used to refer to clean, pristine market spaces. These are areas in an industry where customers exist but there are extremely limited or no competitors. Blue Oceans emerge because of new needs, new consumer groups, changed habits, new product development, etc. Yi will develop a book collating the best ideas from various chapters across the country.