Comments
SunTec Business Solutions, a niche player in ‘relationship-based pricing and billing solutions’ for banking and communication sectors, has launched its next-level product suite.
Relationship-based pricing helps banks to use customer behaviour data to determine price of products/services. The data includes level of business the customer does with a bank.
ADVANCED VERSION
The new product suite is called Xelerate, an advanced version of existing TBMS (transaction business management system) suite for banking, communications and digital service providers.
Xelerate will tackle a much larger scope of the business, with a focus on revenue management and business assurance, said K. Nanda Kumar, President and Chief Executive of SunTec Business Solutions.
Revenue management assesses consumer behaviour to help a company decide on market presence and fix a price for product/services to maximise revenue growth.
The primary aim is selling the right product to the right customer at the right time for the right price.
CUSTOMER PERCEPTION
Customers’ perception of product value is assessed to accurately align product prices, placements and availability.
Business assurance seeks to manage risk while using the organisation, technology and operations to enable business growth, performance and profitability.
Digitisation, together with convergence of finance and communications sectors, is enabling new and disruptive business models, Nanda Kumar said.
HSBC, ICICI, ING, DBS, Standard Bank, Commerzbank, CableOne, Bakrie Telecom and KPN are some of SunTec’s clients.
vinson.kurian@thehindu.co.in
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.