After Gujarat Chief Minister Narendra Modi launched the biennial Vibrant Gujarat Global Investors’ Summit in 2003, the very word “vibrant” has gone viral across the State and event organisers continue to tag their programmes with this word to cash in on its appeal .

On Friday, actor Karishma Kapoor inaugurated the three-day “Vibrant Vivah”, claimed to be India’s largest wedding festival, in Ahmedabad. State Tourism Secretary Vipul Mittra was the guest of honour on the occasion.

In Gujarat, such a large exhibition on the theme of weddings has been organised for the first time. Gems and jewellery, boutiques, wedding dress designers, contemporary fashion, tours and travels, wedding destinations, mehendi, tattoo and nail artists, wedding cards and gifts, spas and beauticians, hair artists and saloons are all there.

Leading national brands from across India and international jewellery products from Thailand adorn the 180 stalls.

“More than selling and buying, Vibrant Vivah is an effort to bring together the culture, traditions, products and services related to Indian wedding under one roof, said Paras Patel, Director, Praveg Communications, the organisers.

Farm meet

The State Government is organising the two-day ‘Vibrant Gujarat Global Agricultural Summit’ at Gandhinagar from September 9.

It is touted as the first-ever such event in India wherein about 5,000 farmers from various States are expected to participate.

It would also focus on technical seminars and exhibitions displaying the latest technologies from over 200 companies from 15 countries.

virendra.pandit@thehindu.co.in

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