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Arrow has launched its latest collection in Kerala to coincide with the Onam festival season. The collection offers elegant colours of premium shirts in silk, legacy, Puraido, President’s collection, superluxe and wide range of suits and blazers.
Mouli Venkataraman, Brand Director, Arvind Lifestyle Brands, said Kerala has always been a key market and also one of the fastest growing with people’s high purchasing power for premium products and fashion trends. The price of new collection starts from ₹2,299.
The company is looking at opening more outlets especially in Tier II and III towns in the state where the growth is on the higher side in the recent period. It is having 7 retail stores and has presence in multi brand outlets in several towns, he said.
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