Tyre major Bridgestone’s second Select Super Concept store was inaugurated in the city, at Bibikulam, on Saturday.

The company has 22 such stores across the country.

Hiromi Tanigawa, Managing Director, Bridgestone India, who inaugurated the store Manickam Company, told media persons that safety, reliability and eco-friendly are the major keywords behind these concept stores, through which brand presence would be enhanced.

The company will opening such concept stores at Coimbatore, Chennai and Tiruchi soon, he added.