Travel company Cox & Kings along with Gujarat Tourism has initiated a campaign to promote the culture, wildlife and heritage of Gujarat while also seeking to attract those visiting India to explore Gujarat.

Keeping the destination’s uniqueness in mind, Cox & Kings has announced the launch of winter packages for Gujarat that embrace Jain Yatra, offer opportunities to get into the wild through its wildlife sanctuaries, while providing glimpses of its pilgrimage tours. The traveller will also get to experience the festival of Navratri celebrated in October.

Yousuf Poonawala, Vice President, Bharat Deko, Cox & Kings Ltd, told Business Line this is an opportunity to share Gujarat Tourism’s vision for promoting the festivals, food, culture, wildlife and heritage. The packages will be offered by Cox & Kings through over 160 offices in the country.

Poonawala said Cox and Kings has been chosen as the official marketing agency for Gujarat Tourism. It is proposed to focus on business-to-business customers and tourists directly.

“We are seeking to take visitors through to some of the not-so-regularly explored places which include beaches, dinosaur fossil fields and the wildlife of the Rann of Kutch and Gir sanctuary,” he said.

People are willing to explore as they seek to make the best of their holidays. By guiding them, we will be able to assist such visitors, he said.

rishikumar.vundi@thehindu.co.in

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