Dewan Housing plans to expand in Tamil Nadu, Kerala

Dewan Housing Finance Corporation Ltd (DHFL) plans to expand its presence in Tamil Nadu and Kerala by opening more branches to cash in on the growing demand for housing loans in this region.

Overall, the housing shortage in urban India is estimated at 44-45 million units, said Rakesh Makkar, President, DHFL.

Now, with the new Government at the Centre, the housing sector has great hopes to thrive in the years to come, he added.

Customer base According to him, the demand for housing finance is predominantly from the low and middle-income groups. He said, at present, the company has 13 per cent share of the housing finance market in the country, and 40 per cent of its business comes from the west. The south and north contribute 30 per cent each.

In Tamil Nadu alone, the company’s home loan portfolio stands at ₹1,673 crore. “We would like to more than double our disbursals here in the current financial year,” Makkar said. It has a customer base of 16,000 in the State.

DHFL currently serves all the 32 districts in the State with presence across 27 touch points. In the coming months, branches would be opened in Tiruvallur, Karur and Dharmapuri, he said.

The company recently launched its new branch and three service centres in Kerala, where it has a market share of 25 per cent.

The average loan ticket size is sub ₹12 lakh. It offers a range of products, including home loans, loans for home extension and improvements, buying plots, mortgage loans, leased rental finance and non-residential property loans.