Gujarat State Handloom and Handicraft Development Corporation (GSHHDC) will soon launch its own e-commerce portal under the ‘Garvi-Gurjari’ brand to reach out to a bigger customer base and boost sales in overseas markets.

GSHHDC, a Gujarat government undertaking which owns ‘Garvi-Gurjari’ stores across the country, has also signed an MoU with global e-commerce giant eBay and plans to tie up with domestic e-commerce majors such as Flipkart and Snapdeal, a senior GSHHDC official said.

“Under the brand ‘Garvi-Gurjari’, we are going to create our own Web site so that products can be sold through the online platform. We are expecting to launch it by the end of April,” GSHHDC Head (Marketing and IT), B Venkateswarlu, told PTI here.

The objective is to expand the sales base (from retail shop sales) to the online market and to increase the market share of handloom and handicraft products of Gujarat, he said, adding the “online market is increasing by 60 per cent... looking at the potentiality of this market we are going to launch our own Web site.”

In the first phase, sale of products will start within the next fortnight through eBay, while in the next phase, there will be a tie-up with online shopping Web sites such as Snapdeal and Flipkart, Venkateswarlu said.

“As of now, sales are generated through our showrooms and exhibitions across India. We have 23 showrooms and within next three years we plan to expand the number to 300,” he added.

Related Topics