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India’s second largest ice-cream brand Havmor has announced plans to set up 100,000 litres per day (LPD) of ice-cream making capacity in Faridabad in the next three years, making it the company’s first investment outside Gujarat.
The company also plans to invest additional ‘(approx) ₹70-100 crore to set up a facility in South India with an installed capacity of about 150,000 LPD. The company currently has an installed capacity of 200,000 LPD.
Expansion plansThe Ahmedabad-headquartered company aims to make it big nationally as the company claims to have covered about 70 per cent of the ice-cream consuming population with its presence across 14 states. “We are the second largest organised ice-cream player in India after Amul. We have set up our first facility outside Gujarat in Faridabad. This will cater to the northern region, including Delhi.
The initial capacity of the plant is 25,000 litres per day, which will be scaled up to 100,000 LPD over the next three years with an investment of about ₹100 crore,” said Ankit Chona, Managing Director, Havmor Ice Cream Ltd. “We are also scouting for a place to set up a plant in Maharashtra or Telangana, which will cater to the southern market.
The plant will have capacity around 150,000 LPD and the investment will be around ₹70-100 crore. We plan to commission the plant by 2019-20,” Chona added. With the expanded capacities and increased reach in the new markets, especially Delhi, Chona looks to touch ₹1,000 crore turnover by 2020, nearly double from ₹550 crore currently.
Better outlookChona maintained that ice-cream sales this year will be better than last year, which was marred by unseasonal rains and also fewer marriage dates.
“This year, the onset of summer is timely and the campaign of real ice-cream against frozen desserts is making consumers aware of what they are consuming in the name of ice-cream,” Chona said.
According to Chona, Havmor is the only non-dairy ice-cream player in the country using 100 per cent milk.
“We are the oldest (since 1944) and the only non-dairy player in the country making 100 per cent real milk ice-cream,” he added.
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