The Narendra Modi-led Government, known for its active election campaign on social media, said it would ensure that its connect with the people continues even after assuming power.
The Information and Broadcasting Minister Prakash Javadekar has written to all Central Ministries to disseminate their policy initiatives through the communication hub under the existing New Media Wing of the I&B Ministry.
In his letter, Javadekar said each Ministry should liaise with the New Media Wing, which will cater to all its needs, such as disseminating information through packaging and placing of content, wider reach through variety of tools and response management.
The Government believes that a two-way interaction envisaged in this endeavour would provide a 360 degree communication approach.