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Kerala State Civil Supplies Corporation (Supplyco) has decided to take Maggi instant noodles off the shelf.
Headquartered in Kochi, Supplyco operates through five regional offices, 56 depots and more than 1,400 retail outlets across the State.
The State-owned retailer, with an estimated customer base of 30 million, operates through its chain of Maveli Stores and fair price shops.
The Food Safety and Drug Administration in Uttar Pradesh has confirmed that high lead content was found during routine tests on the instant noodles manufactured by Nestle.
Tests also revealed high levels of monosodium glutamate, a taste enhancer. Officials of Nestle have, however, contended that the company follows strict safety and quality controls.
The Centre said on Monday that Maggi brand ambassadors Amitab Bachchan, Madhuri Dixit and Preity Zinta would also be liable for action if the advertisements for the snack are found to be misleading.
G Gurucharan, Additional Secretary (Consumer Affairs), was quoted as saying that everybody associated with the ‘misleading ad’ on purported nutritive value of Maggi noodles was liable for action under the Food Safety and Standards Authority of India
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