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Dentsu Communications, Kochi, has won the communications contract from the city-based textile retail brand, Jayalakshmi Silks.
Govind Kamath, Managing Partner, Jalayalaksmi Silks, said, “We were looking at a total revamp of our brand communications and wanted a creative agency that could understand and cater to our exact needs. We have a distinct position in the category and to help maintain this leadership stance we have roped in Dentsu Communications.”
Arijit Ray, CEO, Dentsu Communications, said, “We are delighted to have Jayalakshmi Silks on board. It is a brand of great repute in Kerala. We look forward to a partnership that will create a compelling proposition for the brand.”
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