Mahindra First Choice opens facility in Coimbatore

L. N. Revathy Updated - May 09, 2013 at 04:34 PM.

Mahindra First Choice Services on Thursday inaugurated its first workshop in the city. This is the company’s fourth workshop in Tamil Nadu.

Leading multi-brand car workshop company, Mahindra First Choice, has invested in a facility that is spread over 25,000 sq. ft. with 15 bays and a monthly capacity of servicing 1000+ cars of various brands.

Orthopedic surgeon S. Vidyashankar and Chief Risk Officer of Mahindra Group K.N. Vaidyanathan inaugurated the facility.

Y.V.S. Vijay Kumar, Chief Executive of Mahindra First Choice, later told reporters here that the workshop would function as a one-stop shop for any brand of car which needs to be serviced or repaired. This is part of the company’s strategy to address the after-market requirement

Mahindra First Choice is a wholly owned subsidiary of Mahindra & Mahindra Ltd. With a combination of company owned and franchisee operations, the company plans to emerge as one of the top three car service providers in the country by 2017. 

Published on May 9, 2013 11:04