Mahindra First Choice Wheels Ltd. (MFCWL) has inaugurated its 27{+t}{+h} outlet in Kerala. This is the company’s 7th dealership in Ernakulam.
The new outlet, Kwality Kars, is spread across 2,600 sq ft and is located at Aluva. It was inaugurated by Yatin Chadha, senior vice president, MFCWL.
South India is a strategic market and the company’s footprint in the South currently encompasses 89 dealerships. It further plans to expand this number to 100 outlets by year end. The key focus areas include Kozhikode, Waynad, Kasargod, etc, he said.