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In a bid to make business operations smooth and cost-effective, the use of internet-based cloud services are getting popular among Gujarat’s small and medium enterprises. As per the latest information shared by Microsoft India, out of the total 100 SME clients it added so far through its partner Bitscape Infotech for cloud solutions like Office 365 and Azure, about 90 were from Gujarat.
“Growth is there in the small and medium businesses (SMBs) as it contributes 45 per cent to the country’s total output. It meets key three requirements of SMBs. Bring more customers, save cost and ability to connect to the customers,” said Manisha Sood, director & country head – SMB.
The company offers could services to SMBs in 250 cities in India with over 8,500 partners.
In Gujarat, its one of the partners is Bitscape Infotech, which doubled its business in the cloud services. “We added 100 SMB clients so far this year. We see greater acceptability from SMBs in Gujarat mainly from pharmaceuticals, manufacturing and IT sectors,” said Kartik Shah, CEO and Managing Director, Bitscape Infotech.
According to Sood, Microsoft is focusing on mobile first and cloud first business strategy to penetrate into the Indian market. Companies adopting cloud services have shown better growth than its peers.
“Bitscape Infotech has developed a user-friendly implementation model for SMEs in India for delivering cloud services. According to a study by IDC, channel partners selling cloud solutions experience nearly double gross profits, accrue new customers more than two times faster and generate 30 per cent more revenue per employee,” she said.
Microsoft commissioned a study conducted by global consultant, The Boston Consulting Group (BCG), showed that SMEs using IT created more new jobs and drove more revenue growth over the past three years compared to SMEs using little technology.
Moreover, BCG's research found that over the past three years, IT-enabled SMEs, which BCG refers to as "technology leaders", grew their revenues 20 per cent faster and created twice as many jobs as SMEs that used less technology.
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