VLCC, the wellness company, has unveiled DNA Fit, the body shaping programme tailored to the genetic makeup of individual customers.

The programme makes a shift in the arena of weight management where conventional programmes worldwide have so far focused on indicators such as BMI, BMR, waist-to-hip ratio etc.

DNA Fit goes a step forward by factoring the impact of one’s DNA in the weight loss process, for prescribing the most effective diet and exercise regime.