IT services major Tech Mahindra Ltd today announced the launch of ‘Saral Rozgar’ cards in West Bengal with aim to create a common pool of jobseekers and job providers with about 4,000 job openings.

’Saral Rozgar’ is a mobile job marketplace that helps blue collared and entry—level job seekers to connect to mainstream employers anywhere in India via mobile in their own language in an affordable manner, Tech Mahindra, head mobility business, Jagdish Mitra said here today.

“Currently, there are 4,000 job openings in this region which will increase to 15,000 by end of the year. Job seekers can now easily access the service by buying the Saral Rozgar card for Rs 50 and registering through a simple voice call in their preferred language,” he said.

The company helps jobseekers create their digital presence to connect them to potential employers calling through the call centre. Additionally, SMEs or entrepreneurs can also reach them through voice calls, he said.

Nationally there are over 37 crore blue collared workers currently who are unskilled or semi-skilled.

“Presently Saral Rozgar has over 1 lakh job openings in more than 100 job categories at pan—India level,” Saral Rozgar head Mayuk Dasgupta said.

Some of the large corporates are taking benefit of the digital blue—collared job marketplace, the company said.

Mitra said the company had already tied up with National Skill Development Corporation and were in talks with state employment exchanges also.

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