Vijay Textiles has launched a novel initiative to take home fabrics to the doorstep of customers. It has launched what it claims a first of its kind "Furnishing on Wheels" initiative.

The objective is to address home fabric needs of individuals customized with reference to any size as per their requirement and delivered at their doorsteps, says the Hyderabad-based listed home furnishing fabric manufacturer, wholesaler and retailer, with dealer presence across the country.

The elements of `Furnishing on Wheels’ are a customized vehicle, one sales representing, one tailor and one technician along with design catalogue (each catalogue has 8-10 design and 5 sheds) for customers to choose a design along with actual samples of home furnishing fabrics ready to cut stitched for delivery.

The concept is being test marketed in Hyderabad and regions around the city. According to Vijay Kumar Gupta, Chairman & Managing Director of the company “ We realised the need to ease the trouble of limited design and size option encountered by housewife after taking trouble of travelling to several outlets before finalising a product”.

The company has 4 customized vehicles which shall travel around Hyderabad and Secunderabad with a capability to address 300-400 households daily.

Home Furnishing industry is expected to benefit from government policy related to providing affordable housing for all by 2022 under the Pradhan Mantri Awas Yojana scheme. Of the 4,000 plus cities chosen for construction of houses under the scheme, around 68 cities fall under the Telangana State.

somasekhar.m@thehindu.co.in

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