Dentsu Aegis Network’s digital agency, Isobar, has elevated Shamsuddin Jasani, former Managing Director, Isobar India, as Group MD Isobar-South Asia.

Jasani will continue to report to Ashish Bhasin, Chairman and CEO South Asia, Dentsu Aegis Network.

Speaking to BusinessLine , Jasani said, “The ways in which brands are connecting with their consumers is changing with time. Media have shifted dramatically in recent years, and marketing approaches must be reinvented accordingly. It helps to understand the new environment.” Shamsuddin was responsible for launching Isobar India in 2008.

Jasani said he was looking forward to “using the skills and an understanding of the Indian market I have gained in 10 years and apply that in my new role across the region and across the different Isobar brands.”