Pranab's book triggers online-offline war

Bindu Menon Updated - December 04, 2014 at 06:50 PM.

President Pranab Mukherjee’s book, The Dramatic Decade: The Years of Indira Gandhi is triggering a war between online and offline retailers.

Several retailers are understood to be unhappy with Rupa publication for exclusively selling the book on Amazon.

The Confederation of Traders' Association is also among others who has raised the issue. Praveen Khandelwal, National General Secretary, CAIT said, “We are writing a letter to the President. He is the First Citizen and cannot exclusive sell his book on one site especially at a time when online and offline players are battling each other for customer acquisition.”

Published on December 4, 2014 08:13