Cross-category classifieds business Quikr has acquired Salosa, an on-demand in-home beauty services provider, for an undisclosed amount. The move comes even as the company plans to invest ₹250 crore over 12 months in its home services vertical, QuikrServices, in line with its verticals-focused strategy.
Salosa, which has been a QuikrServices partner from January, will further strengthen its beauty services offerings with stylists who have undergone a rigorous process of quality and background checks along with training, said the company.
Founded by former Procter & Gamble professionals Piyush Dhanuka and Anurag Nair, Salosa was launched in September 2015, serving customers in Gurgaon and parts of Delhi. It began as a marketplace for stylists before shifting to a full stack model with an in-house team.
QuikrServices has been aggressively going deeper in the home services space and has been witnessing a consistent increase in average spend from its consumers over the past six months. It is also seeing a repeat rate of over 60 per cent.
QuikrServices has 250,000 service providers offering over 80 types of services, and is being used by 1 lakh customers every day, said the firm.
“Quikr is amongst the top consumer internet leaders in India today along with being a major player in the services space. We share a similar vision with Quikr and look forward to combining our experience in the beauty domain with Quikr’s scale and strategy to become the best beauty services brand across the country,” said Salosa’s Nair. The app is used by over 30 million unique users a month. It is present in 1,000 cities and operates several classifieds businesses.
Quikr’s investors include Tiger Global, Kinnevik, Warburg Pincus, Matrix Partners India, Norwest, Nokia Growth Partners, Steadview Capital, Omidyar Network and eBay Inc.