Provident Housing Ltd, a wholly-owned subsidiary of real estate company Puravankara Group, operating in the premium affordable housing segment, has launched Phase 1 of Kenworth by Provident, at PVNR Expressway, Rajendra Nagar at Hyderabad.

An innovative book building process offered by the developer enables prospective customers to subscribe during the pre-launch of Kenworth by Provident through an expression of interest within a price range set. The actual opening price would emerge from the inherent market determined forces of demand and supply.

Ashish Puravankara, Managing Director, Puravankara Projects Ltd, in a statement said, “We are glad to offer an Integrated Lifestyle District that will be symbolic of “Wholesome Living”. The introduction of the Book-building process will help customers ascertain a fair price, in a transparent manner.”

The project has been positioned as an Integrated Lifestyle District coming up on a 20 acre site offering a holistic living experience, with fine homes, cafes, boutique shopping and smart offices. It will offer 2 and 3 BHKs along with a limited number of Kings league 4 BHK signature units, with an expected price range between Rs 37 lakh and Rs 90 lakh.

Established in 2008, Provident Housing Ltd has launched 13.93 million square feet across the cities of Chennai, Bengaluru, Mangalore and Coimbatore. Of this, 4.55 million square feet has been completed and delivered. Provident has a pipeline of 8.69 million square feet.