Sulekha.com, online marketing portal for local needs has launched Pantheon, an exclusive showcase for high-end luxury homes valued between Rs 1 crore and 25 crore in India.
Pantheon will target through multiple channels including Web, Mobile (iPad) and print the niche but growing HNI (High Net Worth Individuals) segment in India and NRIs abroad – constituting about 2 million households.
Multiple touchpoints
iPad App can be downloaded free by both HNIs in India and NRIs abroad. It will showcase the properties using visuals, interactivity and dynamic alerts.
e-Magazine: The Pantheon e-magazine, with quarterly updates and insights on the luxury home segment, will be exclusively available for free download on Magzter, an iPad and Android magazine app used by 1.75 million HNI and NRI subscribers in US, UK and India
Print Version: Sulekha.com will also showcase premium properties in a glossy print magazine which will be delivered to its target audience free of cost
e-Mailer: The PDF version of the Pantheon e-magazine will be emailed to HNIs across India and Sulekha.com’s NRI visitors in the US, Canada and other parts of the world Param Parameswaran, Chairman of Sulekha.com, said, Pantheon will act as a single source for HNIs and provide distilled information on high value properties. Pantheon will be a compelling proposition for both buyers and sellers in the high value property market.
Satya Prabhakar, CEO of Sulekha.com, said, we have seen surging demand for evaluating and buying high value properties. Pantheon has been launched with over 100 listings across 7 cities in India – Chennai, Bangalore, Delhi/NCR, Mumbai, Hyderabad, Kolkata and Pune. The listings include individual houses, villas, apartments, flats, condos, farmhouses, beachhouses and new and upcoming projects.
Sulekha.com started with blogging in early 2000 and today has a diverse set of offerings – Classifieds, Yellow Pages, Local Search, e-commerce and blogging.