Swedish retailer H&M is set to launch its home decor and accessories products such as dinnerware and bed linen in India next month. H&M HOME will be available on the company’s website and through Myntra in March. Later, it will also be introduced in H&M’s existing store in Delhi at Ambience Mall through a shop-in-shop format, the company added.
H&M HOME assortment ranges from bedlinen and dinnerware to diversified textiles, the company said.
“Following a successful year in 2021, we are excited to start the year with the launch of H&M HOME in India. There is a great deal of interest in interiors and design, and our customers have often asked for interior products in line with H&M’s business concept of ‘fashion and quality at the best price in a sustainable way’. We see huge potential in India and look forward to introducing H&M HOME to existing and new customers across the country,” said Yanira Ramirez, Country Sales Manager, H&M India.
H&M entered India under the FDI policy for single-brand retail in India in 2015 and currently operates 48 stores. The brand is also sold through the company’s website and Myntra. Besides H&M and H&M HOME, the Group sells brands such as Arket, Afound, Weekday and Monki.
H&M HOME was originally launched online in 2009 and it is now available in most of the group’s online markets, through standalone H&M HOME Concept Stores, and via shop-in-shops in H&M stores.