Sampoornesh, or Sampoo, is still a nobody in the Telugu film industry. No one has heard of him till last week. Still an anonymous face, he is making a sort of flutter in the film industry.
Teasers of his upcoming film Hrudaya Kaleyam, which doesn’t convey anything, are going viral in Youtube. Less than a week of their uploading, they have got nearly one lakh hits. The literal translation reads some thing like this: The Liver of heart.
That start director Rajamouli (who directed Eega that’s translated into several Indian languages) tweeted on ‘Sampoo’ shows the interest he generated in the Telugu film industry.
“Sampoornesh and Hrudaya Kaaleyam have made my day,” he tweeted, after seeing the clips.
Though there’s no indication on the theme of the film, the promos gives ample indications that it is going to be a parody on Telugu flicks. Though spoofs and parodies are not new to the Telugu film industry, Sampoo has used some creative techniques to attract the attention. He released a slew of teaser videos, imitating similar releases by big stars, that quickly attention of the film buffs.
A Zee channel telecast an interview where he posed and answered like a celebrity, evoking laughter.
kurmanath.kanchi@thehindu.co.in
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