Sony India on Monday announced the appointment of Sunil Nayyar as the new Managing Director effective April 1.
The appointment is being considered significant as Nayyar will be the first Indian to take charge as the Managing Director for the Japanese consumer electronic company’s operations in the country.
“The change of guard marks a historic milestone, with Sunil being the first Indian to be appointed as Managing Director for Sony India.
“In this new role, Sunil will be responsible for spearheading the overall growth and profitability of the company within the region, by driving an integrated business and marketing strategy and directing excellence in market performance across all categories,” the company said in a statement.
He will replace Kenichiro Hibi, who held the position of MD at Sony India from 2012-2018 and has now been appointed as the President for Sony Brazil.
Nayyar will take charge of Sony India at a time when the television segment in the country is witnessing aggressive competition due to the entry of several new players offering their products at cheaper price points.
He currently works as the head of Retail Experience at Sony North America.
He joined Sony in 1995, as part of Sony Gulf’s sales team in charge of North and East Africa, Russia, Lebanon, Syria and various other GCC Countries.