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Mahindra and Mahindra (M&M) will kick off the third season Spice Challenge 2013, a leading ‘time-speed-distance rally,’ in association with JK Tyres. At least 40 vehicles from the Mahindra stable are expected to take part. It involves negotiating a challenging route of more than 500 km in two days, said Vivek Nayer, chief marketing officer, automotive Sector, M&M.
The driver and the navigator are expected to keep track of the time in tandem with the distance covered. This year, the rally will start from Thiruvananthapuram and make its way through the backwaters of Alappuzha and the rolling tea estates of Vagamon to end at Kochi. Total prize money worth Rs 5 lakh is on offer, said Vikram Malhotra, Vice President, Marketing & Sales, JK Tyres.
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