Aircel has extended its association with the Chennai Open tennis tournament as its title sponsor until 2016. The telecom company has been associated with the ATP world tour event since its 15th edition in 2010.
Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Our four-year association with the tournament has been very rewarding and has allowed us to engage directly with our key target segment - youth. We are happy to extend this association and are confident that not only will it harness the young tennis talent of India, but the property will grow further to become a global platform, strengthening Chennai’s position on the international tennis map.”