Cycle Pure Agarbathies, incense sticks manufacturer, has announced its support for the second edition of the cricket tournament - Tiger Cup.

“Tiger Cup” tournament was conceptualised by former India batsman Sandeep Patil to help spread the word about wildlife conservation and for inclusive sustainable development.

Tiger Cup cricket tournament will be held in Bengaluru from April 14 and in June at Mysuru. The event will feature inter-school and inter club competition in the Under 12, Under-14 and Under-17 category.

Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “At Cycle Pure Agarbathies, we are continually extending our long-standing support to strengthen our commitment towards sustainable development of the society and ecosystem that we live in – especially to save our forest and wildlife against great odds. After the success we’ve had last year, we believe cricket is an excellent platform to build community bonding and profess our love and concern to save Tigers via strong community participation.”

Sharing his views on bringing in all stakeholders of the society towards the initiative, Ranga further said “We are successfully carrying this initiative this year as an annual cricket event and aim to bring together government, communities and forest department to bring awareness about the importance of conservation of tigers. Through cricket, communities at large will unite and work in cohesion with one established, singular goal of sustainable development. ”