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Fair and Handsome, a leading power brand of Kolkata-based FMCG major Emami Ltd, is the lead sponsor for FC Pune City team of the Indian Super League football tournament.
The FC Pune City team is co-owned by Hrithik Roshan, who is also the brand ambassador of Fair and Handsome.
According to a release issued by Emami, this is the first and only men’s grooming brand to be associated as a team lead sponsor for the 2015 Indian Super League season.
“The association includes Fair and Handsome’s presence on the home and away jerseys, strong on-ground visibility, digital and social media presence and more,” it said in the release.
The brand will also run a digital engagement campaign #PlayHandsome. The head coach of FC Pune City, David Platt, will pick the 'Fair and Handsome most handsome player of the week” and the brand will be carrying out in-stadia activations for the fans. The VVIP stands in Pune stadium would also be named as 'Fair and Handsome VVIP stand A and stand B'.
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