The Future Group will continue its association with the BCCI as its official partner for the Indian Premier League (IPL) for the next three years. FBB had become the Official Partner for IPL in 2017.
Speaking on the development, IPL chairman Rajeev Shukla said, We are delighted to have Future Group back as the Official Partner of the IPL for the next three years. They have returned after just one year of association, which is a great testament to the value the IPL sponsorship platform delivers to its partners.
Kishore Biyani, Group CEO, Future Group said, In a country like ours, cricket holds the power of bringing the entire country together. The IPL, being the grandest cricket carnival today, connects with thousands of fans who are glued to their TV screens during the IPL season. “This is a great opportunity for us to connect and engage with our consumers too. We look forward to having a good run with the IPL family, following a successful year with them as their official partner.
The 2018 edition of the IPL is set to begin from April 7th.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.