Comments
Gujarat Lions, owned by Indian handset brand Intex Technologies, has announced digital payment solutions company Oxigen Services India as the title sponsor for the upcoming season of Indian Premier League.
“We are very happy to have a leading brand like Oxigen to be associated with Gujarat Lions as the title sponsor. Considering the synergy between the two leading brands in consumer technology space, it is indeed a value addition to the Gujarat Lions,” said Keshav Bansal, Owner, Gujarat Lions & Director, Intex Technologies.
“Oxigen wallet has a tech savvy and young consumer base, who are connected with cricket and technology, thus, it was logical for us to be associated with a young IPL team and Intex,” said Ankur Saxena, Director and Chief Mentor at Oxigen Wallet.
To fulfill its marketing goals, Oxigen has been majorly focusing on cricket in the sporting genre.
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.