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With more than 80 million viewers for the Vivo Indian Premier League (IPL) 2016 to date, Hotstar said it is on course to cross the 100 million mark in this year’s edition.
The tournament’s reach on Hotstar has doubled in comparison to last year at the same stage and the total watch time is up 275 per cent from 2014, with 95 per cent of all consumption coming from the top 10 cities.
Ajit Mohan, CEO, Hotstar, said, “Hotstar has become the primary screen for IPL for the urban affluent and the young cricket fans. With more than double the reach of last year, we are well set to exceed the 100 million target we had set for ourselves for this year.”
Hotstar made the Vivo IPL 2016 an even more enjoyable experience for its viewers, with a complete content package including pre and post show programming with the best anchors and commentators in the country.
Hotstar is India’s largest premium streaming platform with more than 85,000 hours of drama and movies in 8 languages, and coverage of every major global sporting event.
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