Hyundai Motor India Ltd, which is the official partner for International Cricket Council (ICC), has said that it will screen all the matches of ICC Champions Trophy 2013 from June 6-23 at specially created Hyundai ICC Fan Parks.
The screening will be done at malls in seven cities namely Delhi, Mumbai, Chennai, Bangalore, Hyderabad, Kolkata and Lucknow.
In a statement, Nalin Kapoor, Senior GM and Group Head - Marketing, HMIL, said: “These initiatives provide us with a platform to enrich and strengthen our relationship with cricket fans and take our brand association forward. We are positive that the cricket fans will surely enjoy the tournament in these fan parks.”
The company has also launched a new campaign ‘Blue by Heart’ conceptualised to connect with cricket enthusiasts.
meenakshi.v@thehindu.co.in