Big and small IT companies of the country are eyeing contracts in the ensuing World Cup Soccer and Olympics which would be held in Brazil in 2014 and 2016 respectively.
“The IT infrastructure budget for the soccer World Cup and Olympics in Brazil is pegged at $180 billion. So, it is natural for Indian IT companies to eye a sizable business from the two sporting events,” Executive Director of Electronics and Computer Software Export Promotion Council (ESC) D. K. Sareen said.
Announcing the Indiasoft B2B international exposition 2013 to be held in the city shortly, Sareen said special focus would be given to Brazil from where a team of 10 software companies are going to participate in the meet.
He said Brazilian companies would hold B2B meetings with Indian IT companies, adding that possible deals for the sporting events might crystallise.
Besides Brazil, other Latin American countries participating are Chile, Peru, Argentina, Colombia, Honduras and Ecuador.
Sareen said the IT ministers of Ghana, the Ivory Coast and Mauritius would also come to establish contacts with the Indian IT industry.
Director of the Software Technology Park of India (STPI) M. Nayak said the Government was toying with the idea of giving some benefits in the form of export incentives to IT units located in non-SEZ areas.
Chairman of ESC S. Radhakrishnan said SEZs were not the only solution for software exports.
“SEZ is an attraction for big companies. But the small and medium units are the future of the IT industry of the country”, he said.
ESC was set up by the Commerce Ministry for promotion of IT software and hardware exports.