IPL viewership up 60% since week 1

Sony Max, Sony Six and Sony ESPN – official broadcasters of VIVO IPL – have drawn millions of viewers each week. The IPL recorded a 60 per cent growth since the opening week to achieve a cumulative reach of 347 million. It recorded a 793 GVM in prime time at an All-India level in its 6th week, way ahead of the No. 2 channel at 377 GVM.